a fresh start

so I started this blog because of my university subject- as a part of my advertising management folio. Therefore I'm not foreseeing it to be entertaining... However as nerdy as it may sound, I'm actually pretty excited to see this happening as I've always had an interest in advertising, as well as rambling about my thoughts.

Anywho, to start this off, as this blog is going to be all about advertising - the good, the bad, the ugly and everything in between - Here's one of my recent favorite: A series of TVC of the new Sony Bravia TV.

New Sony commercial for the latest range of BRAVIA TVs - Superstar

New Sony commercial for the latest range of BRAVIA TVs - Rockstar

Well, surely Sony is a master in stirring up its customer's heart.
This is a successful series where emotional and rational appeals in advertising are effectively used.
The two ads, while showing off BRAVIA's superb ability as an internet TV, they've also left an unforgettable impression in the audience's mind by reminding every adult their once-had childhood dream.

Reliving the moments hey? Who doesn't like being given another chance to dream again?

I shall rant no more.


More discussion on this ad please see:
The Inspiration Room-Sony Bravia Superstar and Rockstar

Credits (source: The Inspiration Room)

The Superstar and Rockstar ads were developed at Anomaly, London, by creative director Mike Byrne,

Filming was shot by director Frank Budgen via Gorgeous Enterprises with producer Rupert Smythe, director of photography Ben Seresin.

Post production was done at Framestore, London. Editor was Paul Watts at The Quarry.

Music was recorded and mixed at Grand Central Studios, London. Music for Superstar is ‘Simple World’, by Jonathan Elias, Elias Arts.

J.