myths in B2B advertising

What do you think about B2B advertising? I asked, when most people gave me a look on their face that says "boring."

Well, if we take a look at a traditional B2B advertisement, we won't be surprised to find a few apparent trademarks, i.e. lots of copy points, lots of direct information, and lots of professional jargons, as opposed to the emotion-driven, image-driven B2C ads. These little things in B2B ads seemed to be presented especailly to the trade market, however


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