the old-time favorite still works! Tipp-Ex's No. 1 viral campaign uses the "write your own adventure" trick

Honestly, this campaign is awesome. I was on it for the whole night and it hasn't run out of things to play with!



Interesting enough, it's said that the Tipp-Ex ad is actually a rip off of this early Burger King viral campaign called Subservient Chicken. Go check it out and judge by yourself.

Burger King Subservien Chicken



Seriously, the Tipp-Ex one is so much more attractive.... no?
After all, bear is still cuter than a human chicken.
tell me what you think.

J.